Swimming is generating social value of £2.4billion a year, according to newly-released research.
The social value is revealed in Swim England’s latest Value of Swimming report, which outlines how water-based activity continues to make a significant contribution to the physical and mental wellbeing of the nation.
To coincide with the launch of the report, Swim England is launching its ‘Don’t Put a Cap on Swimming’ campaign, calling on the Government to ensure the country has a network of sustainable pools to support all the activities and sports that rely on them, as well as increasing access to outdoor swimming opportunities.